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PATTY O'BRIEN

CREATIVE DIRECTOR // STORYTELLER

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Allergy Face

Zyrtec’s “Allergy Face” won Gold for Best Professional Sales Aid at the 2012 MM& Awards. It featured before-and-after visuals of "Grass Man," "Feather Duster Woman," and "Weed Woman," consumed by their allergens. “Good Bye, Dry Eye” also created for HCPs, highlighted the benefits of Optive eye drops. As Creative Director Copy, I also led the DTC launch of breakthrough immunotherapy Keytruda and Key+You, its patient support program.

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