Prudential’s “Everyday Bravery” branded podcast series, produced with Pacific Content, celebrates the quiet courage of people navigating life’s challenges. The series draws a parallel between everyday bravery and the courage required to face one’s mortality when making decisions about life insurance and estate planning. We launched a social recruitment campaign to source stories, followed by a paid social campaign to promote the podcast series. This case study video outlines the strategic thinking behind the concept and the strong viewership it delivered.