Some ads just write themselves. Michael Glovaski, founder of Gloverse Agency, asked me to help launch his new premium coffee brand. Its name? Queen of Versailles Coffee. His partner? Jackie Siegel, The Real Queen of Versailles herself. Known for the popular Netflix documentary about her life, the socialite, model and philanthropist turned entrepreneur, wanted the launch video to reflect her attention to detail and appreciation for her customers’ desire for premium quality. The coffee is as irresistible as the ask.