Prudential’s “Money Moves” social campaign featured custom portmanteaus designed to highlight smart ways millennials save money, brought to life through clever, playful illustrations created in partnership with illustrator Gemma Correll. Always Teen print campaign focused on hilarious and relatable conversations teen girls have when navigating their periods. “The Ultimate Playbook” was created as a whimsical yet memorable convention giveaway, allowing audiences to learn about personal finance while being entertained at the same time.