In 2025, KKR fully acquired Global Atlantic, extending the firm’s reach through KKR’s global scale and deep expertise across private markets, investment management, and risk. “Ready For Real Life” introduced a new look and voice for Global Atlantic with B2B2C video and social, alongside B2B paid placements on Barron's and The Wall Street Journal. In parallel, KKR engages clients through paid and organic social on recent deals and private markets.