“The 80-Year-Old Millennial” is a research-driven interactive experience Prudential developed with Kantar Consulting, exploring how millennials envision their financial lives 50 years into the future. Partnering with Media Monks, the project featured an interactive online aptitude test where a virtual robotic 3-D arm built a tangible timeline of the future. A physical interactive kiosk was also showcased at SXSW.